Our Shows

Supermarket Superstar is a food competition series which gives home cooks the opportunity to take their favourite recipe out of the kitchen and on to the supermarket shelves.

Each episode focuses on a category – baked goods, frozen foods or health foods – with our contestants mentored by a panel of industry experts to help them achieve the goal of a perfectly branded supermarket product. The winner receives a large cash prize and the joy of seeing their product finally make it onto the shelves – and the chance to have the next bestseller.